{"id":1060,"date":"2019-11-15T15:11:13","date_gmt":"2019-11-15T13:11:13","guid":{"rendered":"https:\/\/html-online.com\/articles\/?p=1060"},"modified":"2020-01-14T13:11:34","modified_gmt":"2020-01-14T11:11:34","slug":"smart-404-error-page-redirect","status":"publish","type":"post","link":"https:\/\/html-online.com\/articles\/smart-404-error-page-redirect\/","title":{"rendered":"Smart 404 Error Page Redirect"},"content":{"rendered":"<p>Don&#8217;t loose website visitors and potential customers because of a poorly implemented 404 error page. Even a &#8220;Page not found&#8221; page can become a conversion funnel if it&#8217;s done properly. It might even become your most visited landing page (if the site is not built properly).<br \/>\n<!--more--><\/p>\n<p class=\"aligncenter\"><img decoding=\"async\" src=\"\/articles\/wp-content\/uploads\/2019\/07\/404-error-page.jpg\" alt=\"custom 404 error page\"><\/p>\n<p>You can have a <a href=\"https:\/\/www.google.com\/search?q=funny+404+error+pages&amp;source=lnms\" target=\"_blank\" rel=\"external nofollow noopener noreferrer\">funny and clever 404 error page<\/a>. In this article I&#8217;m going to present the solution I&#8217;ve implemented on this website. I made a small page that simply redirects to the home page with the help of JavaScript after a couple miliseconds. To see it in action just type a non existing url on this website, such as <em>https:\/\/html-online.com\/adfasdfasdfasdf\/<\/em>.<\/p>\n<p>The main benefit of this solution is that visitors served this way will visit at least two pages on the site: the 404 page and the one where it&#8217;s redirecting. This will lower the bounce rate statistics and search engines will reward that for sure.<\/p>\n<h2>The Code<\/h2>\n<p>Create a <em>404.html<\/em> file in your root directory and copy the contents below:<\/p>\n<pre style=\"color:#000000;background:#ffffff;\"><span style=\"color:#004a43; \">&lt;!doctype html&gt;<\/span>\n<span style=\"color:#a65700; \">&lt;<\/span><span style=\"color:#800000; font-weight:bold; \">html<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#074726; \">lang<\/span><span style=\"color:#808030; \">=<\/span><span style=\"color:#0000e6; \">\"en\"<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n<span style=\"color:#a65700; \">&lt;<\/span><span style=\"color:#800000; font-weight:bold; \">head<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n    <span style=\"color:#a65700; \">&lt;<\/span><span style=\"color:#800000; font-weight:bold; \">meta<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#074726; \">charset<\/span><span style=\"color:#808030; \">=<\/span><span style=\"color:#0000e6; \">\"utf-8\"<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n    <span style=\"color:#a65700; \">&lt;<\/span><span style=\"color:#800000; font-weight:bold; \">meta<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#074726; \">http-equiv<\/span><span style=\"color:#808030; \">=<\/span><span style=\"color:#0000e6; \">\"x-ua-compatible\"<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#074726; \">content<\/span><span style=\"color:#808030; \">=<\/span><span style=\"color:#0000e6; \">\"ie=edge\"<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n    <span style=\"color:#a65700; \">&lt;<\/span><span style=\"color:#800000; font-weight:bold; \">meta<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#074726; \">name<\/span><span style=\"color:#808030; \">=<\/span><span style=\"color:#0000e6; \">\"viewport\"<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#074726; \">content<\/span><span style=\"color:#808030; \">=<\/span><span style=\"color:#0000e6; \">\"width=device-width, initial-scale=1.0\"<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n    <span style=\"color:#a65700; \">&lt;<\/span><span style=\"color:#800000; font-weight:bold; \">title<\/span><span style=\"color:#a65700; \">&gt;<\/span>Redirecting<span style=\"color:#a65700; \">&lt;\/<\/span><span style=\"color:#800000; font-weight:bold; \">title<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n  <span style=\"color:#a65700; \">&lt;\/<\/span><span style=\"color:#800000; font-weight:bold; \">head<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n  <span style=\"color:#a65700; \">&lt;<\/span><span style=\"color:#800000; font-weight:bold; \">body<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#074726; \">onload<\/span><span style=\"color:#808030; \">=<\/span><span style=\"color:#0000e6; \">\"redirect()\"<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n\t<span style=\"color:#a65700; \">&lt;<\/span><span style=\"color:#800000; font-weight:bold; \">h1<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#074726; \">style<\/span><span style=\"color:#808030; \">=<\/span><span style=\"color:#0000e6; \">\"<\/span><span style=\"color:#bb7977; font-weight:bold; \">text-align<\/span><span style=\"color:#808030; \">:<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#074726; \">center<\/span><span style=\"color:#800080; \">;<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#bb7977; font-weight:bold; \">padding-top<\/span><span style=\"color:#808030; \">:<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#008c00; \">50<\/span><span style=\"color:#006600; \">px<\/span><span style=\"color:#800080; \">;<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#bb7977; font-weight:bold; \">display<\/span><span style=\"color:#808030; \">:<\/span><span style=\"color:#274796; \"> <\/span><span style=\"color:#074726; \">block<\/span><span style=\"color:#800080; \">;<\/span><span style=\"color:#0000e6; \">\"<\/span><span style=\"color:#a65700; \">&gt;<\/span>Redirecting<span style=\"color:#008c00; \">...<\/span><span style=\"color:#a65700; \">&lt;\/<\/span><span style=\"color:#800000; font-weight:bold; \">h1<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n\t<span style=\"color:#a65700; \">&lt;<\/span><span style=\"color:#800000; font-weight:bold; \">script<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n\t  <span style=\"color:#800000; font-weight:bold; \">function<\/span> redirect<span style=\"color:#808030; \">(<\/span><span style=\"color:#808030; \">)<\/span> <span style=\"color:#800080; \">{<\/span>\n\t\t<span style=\"color:#800000; font-weight:bold; \">setTimeout<\/span><span style=\"color:#808030; \">(<\/span><span style=\"color:#800000; font-weight:bold; \">function<\/span><span style=\"color:#808030; \">(<\/span><span style=\"color:#808030; \">)<\/span><span style=\"color:#800080; \">{<\/span> \n\t\t\t\twindow<span style=\"color:#808030; \">.<\/span>location<span style=\"color:#808030; \">.<\/span><span style=\"color:#800000; font-weight:bold; \">replace<\/span><span style=\"color:#808030; \">(<\/span><span style=\"color:#800000; \">\"<\/span><span style=\"color:#0000e6; \">\/<\/span><span style=\"color:#800000; \">\"<\/span><span style=\"color:#808030; \">)<\/span><span style=\"color:#800080; \">;<\/span>\n\t\t\t<span style=\"color:#800080; \">}<\/span>\n\t\t\t<span style=\"color:#808030; \">,<\/span> <span style=\"color:#008c00; \">100<\/span><span style=\"color:#808030; \">)<\/span><span style=\"color:#800080; \">;<\/span>\t\n\t\t<span style=\"color:#800080; \">}<\/span>\n\t<span style=\"color:#a65700; \">&lt;\/<\/span><span style=\"color:#800000; font-weight:bold; \">script<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n  <span style=\"color:#a65700; \">&lt;\/<\/span><span style=\"color:#800000; font-weight:bold; \">body<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n<span style=\"color:#a65700; \">&lt;\/<\/span><span style=\"color:#800000; font-weight:bold; \">html<\/span><span style=\"color:#a65700; \">&gt;<\/span>\n<\/pre>\n<p>This will redirect to the home page but you can replace the value of the <em>window.location.replace<\/em> function to any page on your site, even for an external link.<\/p>\n<p>And finally set up the new error document adding or adjusting the line below in your <a href=\"https:\/\/htmlcheatsheet.com\/seo\/#htaccess\" target=\"_blank\" rel=\"external nofollow noopener noreferrer\">.htaccess<\/a> file:<\/p>\n<p><strong>ErrorDocument 404 \/404.html<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t loose website visitors and potential customers because of a poorly implemented 404 error page. Even a &#8220;Page not found&#8221; page can become a conversion funnel if it&#8217;s done properly. It might even become your most visited landing page (if the site is not built properly).<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5],"tags":[],"class_list":["post-1060","post","type-post","status-publish","format-standard","hentry","category-articles","category-javascript"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smart 404 Error Page Redirect with JavaScript and HTML<\/title>\n<meta name=\"description\" content=\"Don&#039;t loose website visitors and potential customers because of a poorly implemented 404 error page. Even a &quot;Page not found&quot; page can become a conversion\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/html-online.com\/articles\/smart-404-error-page-redirect\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smart 404 Error Page Redirect with JavaScript and HTML\" \/>\n<meta property=\"og:description\" content=\"Don&#039;t loose website visitors and potential customers because of a poorly implemented 404 error page. Even a &quot;Page not found&quot; page can become a conversion\" \/>\n<meta property=\"og:url\" content=\"https:\/\/html-online.com\/articles\/smart-404-error-page-redirect\/\" \/>\n<meta property=\"og:site_name\" content=\"HTML Online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/htmlcoding\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-15T13:11:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-14T11:11:34+00:00\" \/>\n<meta name=\"author\" content=\"HTML Editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"HTML Editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/html-online.com\/articles\/smart-404-error-page-redirect\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/html-online.com\/articles\/smart-404-error-page-redirect\/\"},\"author\":{\"name\":\"HTML Editor\",\"@id\":\"https:\/\/html-online.com\/articles\/#\/schema\/person\/019f9afa07f209153df0fecfc90b8c1d\"},\"headline\":\"Smart 404 Error Page Redirect\",\"datePublished\":\"2019-11-15T13:11:13+00:00\",\"dateModified\":\"2020-01-14T11:11:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/html-online.com\/articles\/smart-404-error-page-redirect\/\"},\"wordCount\":227,\"publisher\":{\"@id\":\"https:\/\/html-online.com\/articles\/#organization\"},\"articleSection\":[\"Articles\",\"JavaScript\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/html-online.com\/articles\/smart-404-error-page-redirect\/\",\"url\":\"https:\/\/html-online.com\/articles\/smart-404-error-page-redirect\/\",\"name\":\"Smart 404 Error Page Redirect with JavaScript and HTML\",\"isPartOf\":{\"@id\":\"https:\/\/html-online.com\/articles\/#website\"},\"datePublished\":\"2019-11-15T13:11:13+00:00\",\"dateModified\":\"2020-01-14T11:11:34+00:00\",\"description\":\"Don't loose website visitors and potential customers because of a poorly implemented 404 error page. 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