{"id":1327,"date":"2020-10-22T12:31:36","date_gmt":"2020-10-22T09:31:36","guid":{"rendered":"https:\/\/html-online.com\/articles\/?p=1327"},"modified":"2020-10-22T12:32:57","modified_gmt":"2020-10-22T09:32:57","slug":"web-design-tricks-to-boost-conversion-rate","status":"publish","type":"post","link":"https:\/\/html-online.com\/articles\/web-design-tricks-to-boost-conversion-rate\/","title":{"rendered":"6 Web Design Tricks to Boost Your Conversion Rate"},"content":{"rendered":"

You want improved conversion rates<\/a> on your website. Conversion rates mean revenue. You know that design plays a role. However, you might have some questions about what design principles have the biggest impact on your conversion rates.<\/p>\n

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You likely heard \u201cexperts\u201d talking about the importance of social media, search engine optimization<\/a>, and getting lead magnets that convert. These things are exceptionally important. However, none of them matter if there is not a quality website to back them up.<\/p>\n

Your web design is not just about making your site look cute. A well-designed website<\/a> can make or break your business. Anyone who wants to become a skilled UX designer<\/a> understands the correlation between a site that people enjoy using and a site that generates revenue.<\/p>\n

People judge the quality of the business behind the website by how professional the design looks. Just think, if you landed on a page that looks like it was last revamped in 2001, you are going to navigate away and lose all confidence in the business behind it.<\/p>\n

The following are six web design tricks that can improve your site and boost your conversion rate.<\/p>\n

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1. Make Good Use of Negative Space<\/h2>\n

Negative space is a blank area on your webpage. When used properly, this empty space can highlight or draw attention to a specific element.<\/p>\n

When properly used, negative space forces visitors to click on a landing page element because the element is all by itself. It forces them to look at it because it is all that is there.<\/p>\n

Negative space, also referred to as white space, is not necessarily white, but it is empty and unmarked. It should separate unique elements on a page. It should contrast other elements with the one element you want to highlight.<\/p>\n

Besides being enjoyable to look at, white space improves focus, increases readability, improves the user experience, and makes it easier for the user to comprehend the offer.<\/p>\n

Negative space leads to conversions because it taps into the visitor’s psyche. Being bombarded with too much data can lead to cognitive fatigue, preventing the brain from absorbing information and reacting to it.<\/p>\n

2. Use the Rule of Thirds<\/h2>\n

The rule of thirds is commonly used in photography. It is equally important in web design. With the rule of thirds, you divide the screen,image or website into vertical and horizontal thirds<\/a>. You are left with nine equal squares.<\/p>\n

Based on this rule, the four intersections in the middle are where people\u2019s eyes travel to. Images placed in these areas create the largest impact. Therefore, place the most important elements in these strategic areas. An example would be including your call to action button.<\/p>\n

Just because it\u2019s called the rule of thirds does not mean that your entire website needs to be designed by this rule. However, you want to use it as a basis to determine where to put elements on your site.<\/p>\n

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3. Understand the Role of Colors<\/h2>\n

Many people downplay the role that color has in web design that leads to conversion. However, color greatly impacts the usability of a website and the mood of the website. Color evokes emotion, so different color combinations invoke different emotions.<\/p>\n

A contrast in colors can help headlines and call to action buttons be more noticeable. The places you want your users to look should have a noticeable contrast with the background. It\u2019s worthwhile to do some research on which colors convert the best.<\/p>\n

4. Remember That Users Are Impatient<\/h2>\n

This impatience is magnified when surfing the Internet. Some research even showed that one second delay could lead to a seven percent drop in conversion rates<\/a>. The takeaway is that with conversion rates, each second matters.<\/p>\n

You should frequently check your page speed. If there are any issues that are slowing your site down, fix them immediately. If the problem can\u2019t be fixed with a proper optimization, maybe your web hosting provider doesn\u2019t offer load times that are fast enough. Will Elis from Privacy Australia group tested popular web hosting solutions and his research showed that in order for your business to succeed you need to find a web hosting solution that offers a load time that is less than 2 seconds<\/a>. Otherwise you\u2019re losing a significant amount of visitors and potential customers.<\/p>\n

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5. Use the F Pattern<\/h2>\n

Using the F pattern allows you to build a visual hierarchy. You can put your call to action in the best location for conversion. The F pattern refers to how our eyes move when reading content online. This is something that most people do without being aware of it. The F pattern goes like this:<\/p>\n